 
Marketing with Custom Imprinted Promotional Items & Promotional Products
How will you get the word out to your customers or staff about your company or your product? When planning your budget for the year or quarter, it is suggested that you include a line item for custom promotional products. Other forms of advertising, such as search engine marketing, television, magazine or radio are often once and done. Imprinted promotional items have the advantage of staying power. When you select the right item for your audience, they will retain a prominent position on their desk or when traveling, and your advertising message is constantly renewed each time they do so.
In order to achieve the maximum benefit, consider the following promotional marketing products the next time you meet to discuss your marketing budget: Read More
- Promotional items that are always seen are the best, but pay attention to trends. A fashionable travel mug or custom sticky notes are safe bets as customized promotional items. If you choose a popular item such as a pen, realize that while you are not the only company promoting with pens, you can be the most unique by selecting a funky pen or engraved metal pen with their name. Studies show that people will not throw things out that are personalized with their name.
- If you are currently attending trade shows as an exhibitor or sponsor, then having the proper conference giveaways / trade show promotional item is a must. These can range from practical to fun giveaways. Practical items such as a large tote bag allow the attendee to comfortably collect materials as they travel the trade show floor. When you provide promotional products as the show sponsor, then custom printed lanyards and name badge holders are another good choice for your logo to be seen. By choosing 'fun' promotional items to distribute, you are certain to create a buzz. Consider an imprinted stress shape, a bendable pen, a light up ball or a noise maker to attract attention. In the end, you will have recruited others to advertise for you.
- When selecting corporate promotional gifts products, think of your own staff for recognition opportunities. Items such as certificates and awards are motivators. Try promotional clothing which can be worn on casual days and custom flashlights that can be supplied as safety awards. Additional customized promotional products that are frequently used for recognition and are appreciated by staff include promotional candy, picture frames and branded travel mugs. Be sure to first sample the imprinted promotional items to be certain it is the appropriate item for your needs.
If you do have a media presence, imprinted promotional products will help to reinforce your message. When your logo includes an animal or unusual shape, you can incorporate that into marketing promotional items that lend themselves well to that theme. Products such as stuffed animals and toys get passed around and can take on your logo shape. Additionally, you can be creative with your imprint on the custom promotional products so the colors and design tie back directly to your campaign for instant recognition.
Customized promotional items can often become collectibles, thus extending your branded message. Think of the number of buttons, bags and other promotional marketing products you have around your house or are on display. People like to 'belong' and the promotional products you select can be a big part of helping them connect.
Speaking of staying connected, custom USB flash drives are one of the most popular corporate promotional products because they help to reduce paper, provide portable storage and are easy to distribute. You will find many unusual shapes, colors and materials that are ready for your logo.
As you browse the MARCO web site for promotional items, rest assured that the promotional items you select are specifically designed to expand your marketing efforts and help you achieve greater sales and brand recognition. Call, click or email today.
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Top-Notch
Promotional Products
& Fantastic Service
"Quick ordering from the web site, great immediate feedback, and the promotional product is perfect! Love it! Will order branding items from MARCO again and again. Thank you for your wonderful service & your great imprinted products"
- S. deRosier
Chatsworth, CA
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Our Customers Say it Best!
"From the customer service (My rep. was GREAT!), to the ribbon color choices (which matched the colors of the button logo perfectly), to the ease of ordering (and reordering because we needed more)...MARCO Promotional Products is the best company I've ever worked with for this type of product. The prices are great AND the service is top-notch. (You can usually get one or the other, not both.) BUT...with MPP I got both and then some. Like the old rap song goes (with a little of my tweaking)...I'M DOWN WITH MPP! ;)"
-- T. Hall
Marion, VA
"It was just like having the consultant in my office. They took great care with detail to make sure I was completely satisfied before the product was even shipped. We were able to look very professional. Thanks MARCO! I have already recommended you to several business partners and will continue to do so."
-- B. Frazier
Tuskegee, AL
"Our representative has always been excellent about staying on top of me for placing my order (before it is too late) and has even made it easy to split my order to ship to multiple locations. The crew is very prompt at sending out proofs and answering any of my questions. In the 6 years that I've been working with MARCO, it has been smooth sailing. They've always made reordering a breeze."
-- R. Lockett
Santa Monica, CA
"The t-shirts and mugs I ordered came in very quickly, and the representative I worked with was very accommodating and worked out the prices and preferences with me until we got it right. Thank you MARCO!!!"
-- L. Heath
Grand Rapids, MI
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