Blue is often associated with royalty, and now you can offer your customers the royal treatment with your custom logo on the pen that they will reach for time and again. Many promotional items come and go, but pens have been around for quite a while and remain very popular despite the move to computers, tablets and smart phones. For even greater sales impact, try adding one of your promotional logo pens to a padfolio embossed with your logo. This makes quite a presentation, and more importantly, will aid in recall of your company name when it comes time for the recipient to do business with someone they trust.