When choosing corporate apparel for your office, be sure to find a brand that offers a selection of colors and sizes to fit the needs of your staff. If you have a casual environment, a soft cotton or denim look may be appropriate. Dressier environments may call for button down collars and well known brand names. If golf is an important aspect of your marketing strategy, then choose a moisture wicking shirt with a subtle tone on tone combination to present your advertising logo. As with all promotional products, you want to be sure your selection achieves the desired goal. If you are staffing a booth at a trade show, the apparel and color selection can help you maintain a unified presenting not only in the booth, but also when your team is gathered at post show events. Viewing a 'sea' of promotional shirts can create quite a presence. Additionally, it makes people feel important to belong and they are then better able to assist the customers.