The use of promotional pens in business is very popular. But despite the widespread use of electronic media, tablets and smart phone, pens remain one of the most effective advertising opportunities for your company. Here are some tips to ensure your pen is the one that your prospects or customers choose to keep.

1. Look to do something different with your customized pens. There are novelty pens with funky and fun shapes as well as specialized pens such as the Uniball® check fraud pen that serves a unique purpose and will become a pen of choice for the recipient.

2. If you've used generic logo pens in the past, try a branded Bic®, PaperMate® or Sharpie® for an instant boost in the perceived quality of your giveaway. These companies stand for quality, as you do too.

3. How about a multi-use writing instrument? Anytime you can giveaway promotional products with more than one use, you are sure to be making more impressions with your company name, and consequently, have more opportunities to boost sales. Products such as the pen with one ballpoint end and one highlighter end are perfect for meetings and school. The post-it® flag highlighter allows the user to highlight and also mark pages with a small removable flag.

4. If you are hosting a career fair, sponsoring a promotion or having a special school event, your promotional logo pens will be appreciated and needed by those who did not come prepared to receive your generous offer. Tell them to keep the pen as a gift and you'll have instant recognition the next time they reach for the writing instrument.

As with most MARCO items, you can request a sample or two to see which one will work out best for you. Or, you can ask for assistance from any one of our promotional items specialist. Call or click today and start get the most out of your next promotion and branding event.