Who are these people? Almost anyone, but at a trade show, look for people like students, walkers, hikers and runners who tend to be more physically visible and also tend to use backpacks more. Printed Backpacks will probably be used by these people and will be used where others will see them.
You can give Promotional Backpacks to anyone who buys or is interested in your product, of course, but it pays to focus on the ones who will use it in public places.
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