Some business leaders argue that business promotional products are not effective. The reasons often include:
People don't care about these items - They are considered "junk". This has been proven to be inaccurate! People keep what is valuable and useful and they will remember it forever. Everyone enjoys receiving a freebie. Customers are more likely to provide their contact information, sign up for a program, etc. if there is a gift for doing so.
Giveaways are a waste of money - Company promotional items are a much lower priced advertising medium than traditional ads with a much higher rate of return. Giveaways provide a better cost per impression than prime time TV commercials, magazine ads, radio commercials and newspaper ads and continue to be used over and over again, unlike the others which are one and done.
Most giveaways end up in the trash - This couldn't be further from the truth! For instance, an imprinted pen will be passed around as many as 7 times before the ink runs out and it ends up in the trash. That pen is viewed by as many as 15-20 people a day. Think of how many opportunities exist with just a $1 pen!
Most companies claim that they understand your business needs and are familiar with the special events or meeting industry. The details, the long hours and all the uncontrollable variables! Your MARCO representatives have experience planning corporate, association, non-profit and social events. They have been serving customers working in the meetings industry for 49 years! MARCO's social media pages, such as Facebook, Twitter, LinkedIn and Google+, all provide tips specifically for those handling event planning as part of their responsibilities. These ideas will help improve your time management skills, suggest ideas for how to creatively solve last minute issues or changes, as well as suggestions for communicating updated details to all involved in the planning process. MARCO will also keep you up to date on trends in food & beverage options, suggestions for marketing your event, how to's for including social media, music, and other types of entertainment at your event, as well as checklists and websites to make your job more manageable.
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