10,000 Direct Hits in the Promotional Marketing Bulls-Eye.
Yes, one would need pretty good aim to accomplish this... or maybe you'd just need good old MARCO!
The problem: How do we advertise to a specific group, spread over a wide geographical area, make a big impression that will last and not waste any marketing dollars?
The solution: For our client wanting to announce his new company name to his 10,000 customers spread over a couple of states, it was the promotional "lumpy package". After all, who can resist opening a box or a "lumpy envelope"... no one! Our natural curiosity always gets us... we can't resist!
In addition to a "lump," our client also wanted to personalize the mailing so we broke the list down by his offices, all ten of them, and created a letter from each of office managers to their customers in the respective regions.
And along with the letter was a custom imprinted Bic® Widebody Message pen which enabled them to print 6 different messages touting their services on the rotating barrel.
But the best part for our client was that he did not have to lift a finger to get this mailing accomplished. Yes, he did give us the list but that was it. We sorted the list, ordered the printed pens, the envelopes, printed the letters, collated the mailing and took it to the post office... all in short order.
So, if you are thinking about reaching out to customers or prospects with a personalized "lumpy package"... maybe a pre-show mailing or post-show follow up or a new product or service introduction... but think it is too much of a hassle, just give us a call. We can do it all for you!