I scoffed when she said it was the World's Best Pizza Cutter...

When Kara, our merchandising manager, said our client would just LOVE this promotional pizza cutter, I'm thinking you're nuts!

She went on and on and on about how they use it all the time at their house and how everyone that uses it thinks it is the bee's knees too.

So, begrudgingly, I threw it in the case to show to the client and when it came time I kind of sheepishly pulled out the WGPC... yes, the World's Best Pizza Cutter.

He went nuts. Thought it was the best thing since sliced bread and ordered a ton of them.

Now I'm thinking... man, is he going to be very disappointed when he gets these to his show and no one wants one.

Clearly, the goal of exhibiting at a trade show is NOT to see how many promotional pizza cutters or any other imprinted product that you can give away. You are looking to thank those who are already doing business with you, maybe get them to do more business with you and then to find new customers. And getting the chance to engage in a conversation is the best way to learn what their needs are and to explain how your products or services can help them achieve their objectives. This is why the WGPC "worked" for our client. It started the conversation.

Yep, you guessed it. He was swarmed. People even came to his booth asking "Are you the guys with the imprinted pizza cutter?" So, then I had to go back to Kara and confess that she was right... the WGPC rocked! Guess that will teach me... again!

If you want to "rock" your customers, give the World's Best Pizza Cutter a think!

If you'd like see a sample of the WGPC, just let us know and we'll send one for free!