Promote Smart! Promote with MARCO!

As you may know, it's not possible to control what others say about your company. However, you can at least control the values which permeate from your company.

One way to accomplish this is to be sure that the promotional products you select relate to your business services and products. There are a number of elements to consider, mentioned below:

1. During the budgeting process, start with your objective and let that be your guide. For example, if you want to create that first impression of 'wow' and you are choosing promotional pens, then the pen should have some influence 'wow' factor and could even be engraved with the receiver's name. The message implies that you stand for quality, and that certain individual is important to you.

2. Use royal colors for a conservative approach, or, try bright, neon colors with a fanciful design if your organization favors creativity.

3. One of the first things a booth visitor will look at in a trade show are name badge holders on your staff, specifically the name and title. Be sure they appear professional with appropriate titles to inspire confidence in your prospective customers.

4. The materials you choose for your selection of promotional products should convey a message.

5. Leave plenty of time when ordering and also request a sample of the advertising items you decide upon prior to placing a full order. Now you can pass it around your office and gather some opinions to see if it matches your company's theme and objective.

6. Remember that your company colors and logos can be displayed in different ways. Consider this, especially if you plan to package your giveaways, such as name badge holders, ribbons, writing pads and cups that match and support your company.