Trade Show Items to Create Top-of-Mind Recall

A trade show is an important forum for a company to interact with its customers. It is also a platform to boost the image of your product. Trade show promotional items present an opportunity to increase your visibility at such events. This article discusses two high-utility promotional items.

Promotional Lanyards
The attendee identification kit is mandatory at any trade show. Made up of name badge holders attached to a lanyard, these kits are important for credentials as well as security purposes. Now, these ID kits may be harnessed as significant marketing vehicles. Promotional lanyards, produced in your company colors and imprinted with your organization's marketing message, may be distributed to enhance recall among attendees.

Promotional lanyards  may also be coupled with customized name badge inserts to further serve your marketing purpose. Or you may consider replacing the clear badge holders with more useful neck wallets, which facilitate storing pens, cards and keys. You may also fulfill your corporate social responsibility towards the environment by using biodegradable fabric for the lanyard weave.

Printed Tote Bags
Another favorite promotional merchandise item is the printed tote bag. Tote bags are not only versatile carriers but also reusable ones. For the marketer, they also provide large, printable areas on both sides, all the better to display the company's logo and advertising message.

Printed tote bags may be manufactured in canvas, polyester or even organic cotton. Focus on your target audience while designing your merchandise. For instance, homemakers may thank you for large ones that allow carrying groceries. Corporate jetsetters would prefer compact leatherette conference totes with a built-in laptop sleeve. At trade shows, you may like to give away  printed tote bags  featuring a name display.

You can experiment with full-color carriers with elaborate designs and formidable storage capacity. Alternatively, you may prefer to embroider your logo in a visible corner to portray a neat, elegant image. While full-color designs give extra flair, embroidered ones will survive multiple washes. List your priorities before you personalize your tote bag.

While organizing the event, you already place great emphasis on your programs, guest lists, meal menus and seating arrangements. Now, customize  trade show promotional items  to serve your advertising needs, too. Functional and durable giveaways with eye-catching design are certain to delight your customer and hold his or her attention. You may even distribute them among employees as a mark of recognition or to suppliers to thank them for their services and forge lasting relationships.