Build Your Customer Base
With Trade Show Promotional Merchandise

Trade Show Bags & Totes    Trade Show Giveaways    Trade Show Apparel
Shop All Trade Show Promotional Items

Tradeshow giveaways are ideal promotions to increase brand recognition and achieve your marketing goals. Tradeshow promotional items increase booth traffic, tradeshow attendance and provide prospective customers with your contact information. The following tradeshow strategies will help your organization target prospects and build your customer base with advertising promotional products.

Pre-Show Marketing

To gain the most from your promotional investment, qualify tradeshow booth visitors with pre-show marketing. Send your target audience a pre-registration mailer and include a lightweight, easy to mail promo item. Let them know that you will be handing out a complimentary promotional giveaway at your tradeshow booth. Contact prospects to make sure they received your mailing and to introduce your product or service.

Repositionable Keyboard Calendar As Low As 10¢

Grip-It Luggage Identifier As Low As 89¢

EZ Find Luggage Tag As Low As 79¢

Remember Current Customers

Customer retention is vital; so, make sure to include existing customers in your tradeshow planning. Choose a custom imprinted advertising giveaway or gift to present to customers that visit your trade show booth. Have current customers and clients enter a drawing for a high-end promotion, such as a custom wine opener or an imprinted digital photo frame. Your customers will feel appreciated and your prospects will notice your efforts to ensure loyalty.

Sonic Rocks As Low As $3.39

Swivel Desk Clock As Low As $2.23

Barrister Auto-Open Umbrella As Low As $5.03

Choose Useful, Reusable,
and Unique Advertising Specialties

Select creative advertising giveaways connected to your product, service or trade show booth theme. For example, a travel agency might giveaway a silk screened travel wallet, and a car dealership may choose to give away a tire gauge gift set printed with a logo or an imprinted flashlight. Enhance your brand at the trade show and beyond with reusable and functional promotional merchandise for the home or office such as conference tote bags, promotional pens, imprinted kitchen items, and printed adhesive note pads. These items will be reused over and over again for a long lasting promotional impact.

Jumbo Sir Hold As Low As $1.04

Key chain LED Flashlight As Low As $3.33

Alligator Clip As Low As 63¢

Qualify Potential Customers

In order to receive a high return on your promotional investment, focus on qualified leads. Spend time asking qualifying questions and gaining contact information from decision makers before presenting tradeshow booth visitors with advertising and promotional items. Offer a tradeshow giveaway or promotional gift to booth visitors that provide referrals.

Giveaways Under $1.00

Promo Items 99¢ or Less

Bags & Totes 99¢ or Less

Attract Prospects With Drawings

Entice potential customers with frequent drawings for tradeshow promotional products that compliment your product or service. For example, if you are selling computer software, have a drawing for a free upgrade or additional software features. This will help you attract interested buyers. Have multiple drawings during the trade show to encourage return booth visitors, which builds rapport and increases your opportunities to gain business.

Cardboard Ballot Box As Low As $4.04

Printed Laser Ticket Stock As Low As 4¢

Standard 6 Foot Table Cover As Low As $105.99