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Trade show giveaways are ideal promotions to increase brand recognition and achieve your marketing goals. Trade show promotional items increase booth traffic, trade show attendance and provide prospective customers with your contact information. The following trade show strategies will help your organization target prospects and build your customer base with advertising promotional products.
Pre-Show Marketing
To gain the most from your promotional investment, qualify trade show booth visitors with pre-show marketing. Send your target audience a pre-registration mailer and include a lightweight, easy to mail promo item. Let them know that you will be handing out a complimentary promotional giveaway at your trade show booth. Contact prospects to make sure they received your mailing and to introduce your product or service.
Remember Current Customers
Customer retention is vital; so, make sure to include existing customers in your trade show planning. Choose a custom imprinted advertising giveaway or gift to present to customers that visit your trade show booth. Have current customers and clients enter a drawing for a high-end promotion, such as a custom wine opener or an imprinted photo frame. Your customers will feel appreciated and your prospects will notice your efforts to ensure loyalty.
Choose Useful, Reusable,
and Unique Advertising Specialties
Select creative advertising giveaways connected to your product, service or trade show booth theme. For example, a travel agency might giveaway a silk screened travel wallet, and a car dealership may choose to give away a tire gauge gift set printed with a logo or an imprinted flashlight. Enhance your brand at the trade show and beyond with reusable and functional promotional merchandise for the home or office such as conference tote bags, promotional pens, imprinted kitchen items, and printed adhesive note pads. These items will be reused over and over again for a long lasting promotional impact.
Qualify Potential Customers
In order to receive a high return on your promotional investment, focus on qualified leads. Spend time asking qualifying questions and gaining contact information from decision makers before presenting trade show booth visitors with advertising and promotional items. Offer a trade show giveaway or promotional gift to booth visitors that provide referrals.
Attract Prospects With Drawings
Entice potential customers with frequent drawings for trade show promotional products that compliment your product or service. For example, if you are selling computer software, have a drawing for a free upgrade or additional software features. This will help you attract interested buyers. Have multiple drawings during the trade show to encourage return booth visitors, which builds rapport and increases your opportunities to gain business.
After the Trade Show is Over
The trade show is over, but your job is not finished yet! If you have any trade show giveaways left, keep a few on the table for the stragglers leaving the exhibit area...you may just strike up a conversation and leave them with a positive impression of your company. When packing up, make sure you have made all of your appropriate notes on who you met so it is better organized when you get back to the office. Now is the time to immediately send out your post show follow up. Along with a personalized email, you may want to consider the power of direct mail and email by including a picture of the trade show giveaways they picked up from your booth. This message will reinforce and assist with recollection of your company as your prospect is sifting through all of their daily work when they return to the office. Trade show giveaways that reinforce your value proposition will keep on working so your investment in the show will pay off in more sales and positive recollection of your offer.
