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Corporate promotional items customized for businesses and organizations are unparalleled in their ability to attract new clients and increase brand awareness for a longer-term and better advertising value. Studies show that over 50% of recipients of a custom printed promotional product eventually became incentivized to fire up a new business relationship with the advertising entity. Promotional products are an ideal way to open the door to new conversations and to attract traffic to your trade show table or booth, to provide many opportunities for extended exposure and propagation of your company's name, slogan or logo, to reward employees for their accomplishments for reaching a goal, as well as to create a positive affiliation with your organization.
Some business leaders argue that custom printed promotional products are not an effective way to grow a business. These reasons sometimes include:
People don't care about these items - - This has been proven to be inaccurate! Promo items have been used effectively to increase awareness among the general population since the late 1700's. People keep what is valuable and useful and they will remember it forever. The history of the promotional products industry illustrates that folks truly enjoy receiving a freebie during campaigns and events. Prospects are more likely to provide you their contact information, sign up for a program, make a purchase, etc. if there is a free gift received for doing so.
Giveaways are a waste of money - Customized promotional items are a much cheaper advertising medium than traditional print ads and billboards and they come with a much higher rate of return. Giveaways provide a lower cost per impression than prime time TV commercials, magazine ads, radio commercials and newspaper ads and continue to be used over and over again by your prospective clients, unlike the others marketing methods that are often once and done.
Most promos end up in the trash - This couldn't be further from the truth! For instance, a single promotional pen will be passed around as many as 7 times before the ink runs out and it ends up in being discarded. That pen could viewed by as many as 15-20 people per day...that is thousands of potential impressions for your company's brand over the full life of the promo item. Think of how many opportunities exist with an imprinted pen that can cost as little as less than $1!
Most promotional products suppliers will claim that they understand your business needs and are familiar with the special events or meeting industry. The details, the long hours and all of the uncontrollable variables! Your MARCO customer care representatives have extensive experience planning corporate, association, non-profit and social events. They have been serving customers working in the meetings industry for over 50 years! If you are a first-time buyer of custom promo items, you can take advantage of additional discounts...call or chat today to find how.
MARCO's Resource Center and social media pages, such as Facebook, Twitter, LinkedIn and Google+, all provide valuable tips specifically for those of you managing event planning as part of your daily responsibilities. These tips & techniques will help you to improve your time management skills, suggest ideas for how to creatively solve last minute issues or changes, as well as suggestions for communicating updated details to all involved in the planning process. We promise that we will also keep you up-to-date on trends in within the meeting and event industry...you get continued suggestions for marketing your events, how-to tips for including social media, music, and other types of entertainment at your event, as well as free checklists and websites to make your job more manageable. You are also guaranteed to get the lowest prices and be 100% satisfied with your customized promotional items! Ask us how today.
-- M. DokicMiami, FL
-- M. TjeerdsmaWashington, DC
-- M. VeramontiScottsdale, AZ
-- A. HanesLithia Springs, GA
-- E. StewartElgin, SC
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