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Great Read: No one has just one umbrella... >>
-- Women's Health CoalitionCoos Bay, OR
-- Emerald GreenNorth Carolina
-- SandraLittle Rock, AR
-- MandiSt. Louis, MO
-- TKHNorth Carolina
Everyone owns an umbrella or rain jacket but people need more than one of these items for their home, in the car and at the office. Anytime a second umbrella is acquired it gets put in a place where it can be used as a backup. People typically store these umbrellas in a car, at work or someplace handy where they can quickly and conveniently get it when needed. Having your company name imprinted on something that is purposefully kept around like this is a wise use of your marketing dollar.
Consider giving away custom promotional rain gear like umbrellas, ponchos or jackets as a free promo item during your important sales calls. Or perhaps you can hand them out at your booth each hour as a premium prize during your next trade show event. For existing clients this is something you send out at the holidays to say, "Thank You" for your valued business. The bottom line is these items have longevity and will stick around continuing to display your company name and logo long after you have given them away.
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